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Terms & Conditions

These are our terms & conditions. Please read carefully and ensure all are fully understood. Any queries, please contact your professional direct. 

1. Use of Website and Services
The use of our website and services is for the provision of information relating to golf
lessons provided by Ace Golf and it’s freelance self-employed golf professionals. By using
this website and any third-party links to external websites you agree to our privacy policy
below. The use of this website
and any external links to third party websites is entirely at
your own risk.

2. PGA Professionals
All of the PGA Professionals listed on this website are freelance self-employed professionals
and any lesson bookings/payments/cancellations/refunds/vouchers/prepaid blocks of
lessons are to be dealt with between you as the customer and your specific professional.
Ace Golf will not be held responsible for any bookings/payments/cancellations/refunds

Ace Golf is a LTD company that provides space for self employed freelance golf coaches to operate their own coaching business.

All lesson purchases are made between client and individual golf coach and no lesson payments are taken by Ace Golf.

3. Bookings are made directly with PGA Professionals
By engaging in a lesson booking with one of the freelance PGA Professionals, you accept
that your lesson bookings/payments/cancellations/refunds/
vouchers/prepaid blocks of
lessons must be dealt with directly with that professional.  


Vouchers and PrePaid Lessons-

All PGA Professionals operate a strict expiry policy on all prepaid lessons and voucher packages.

a) All lesson vouchers and prepaid packages are sold directly to you by your chosen PGA Professional.  ACE Golf does not take payment for or sell golf lesson gift vouchers/prepaid blocks of lessons and therefore is unable to deal with any voucher related queries - this must be done with the PGA Professional that sold you the voucher.

b) All vouchers/prepaid lessons have a maximum expiry date of 6 months (3 months in some cases-please see your voucher) from the date of purchase and no exceptions will be made by the PGA Professionals.

c) All lesson voucher related queries should be directed to your PGA Professional that the voucher was purchased from.

d) Proof of payment AND electronic (email) voucher must be kept as proof of purchase - this must be within the expiry date in order to redeem the lessons and should be presented on request.  Failure to do so will deem the voucher invalid.

​e) Physical paper vouchers ceased being sold by PGA Professionals associated with ACE Golf on 31/1/2019, none of which are now valid (all had a 3 month expiry date from purchase date) and will not be accepted under any circumstances.  Since 1/1/2020, all vouchers sold will be in the format of an email voucher, sent directly from your chosen PGA Professional, with payment made directly to your chosen PGA Professional.​

f) Lesson vouchers are non-refundable and non-transferrable with our standard lesson cancellation policy applicable.


4. Cancellations of bookings
All the freelance PGA Professionals operate a strict cancellation policy. Any lesson booking
that is cancelled on the day of the appointment will be charged for at full price.
Any no-
shows will also be charged for at the full price. Any vouchers and prepaid blocks of lessons
are subject to the professional you bought the lessons from and can only be discussed with
that professional. Ace Golf does not deal with any of the professionals lesson
bookings/payments/cancellations/refunds/vouchers/prepaid blocks of lessons.


5. Health and Safety – Registration - Indemnity
We take Health and Safety extremely seriously. We undertake regular Health and Safety
assessments. You must adhere to the safety instructions given by your professional at all
times. You must complete a Registration/Indemnity form before taking part in your first
golf lesson. This can be done online via our secure third -party specialist form provider, who
will store the information you provide in accordance with the relevant GDPR laws. Ace Golf
does not accept any liability for losses or injuries whilst you are taking part in a golf lesson.


We use Cognito Forms and ProAgenda to securely collect and manage your personal information in
compliance with GDPR. You can learn more about how Cognito Forms and ProAgenda protects your
personal information in the their Privacy Policy. 


To be GDPR compliant, we ensure that we-
- Obtain explicit consent before collecting personal or sensitive data.

- Enable data encryption to encrypt all personal or sensitive data when viewing
entries, which. could cause data to be stored in a local database within your
browser. (All data is encrypted when at rest.)
- Collect a minimal amount of data and delete when it is no longer required.
- Allow data subjects to have their information erased or corrected


7. ProAgenda
We use ProAgenda for golf lesson booking appointments. Please click here to view-

ProAgenda GDPR link



ProAgenda Privacy policy


8. Cognito Forms Privacy Policy
We use Cognito Forms to collect Registration and Indemnity Forms. Pleas click here
to view-



9. Junior Tuition Age Policy

We encourage juniors of age 5 years upwards (School Year 1) to take part in a safe learning environment.

In order to keep safeguarding controls and encourage learning at the correct level, we have a recommended minimum age for all tuition.

The minimum age for tuition with ACE Golf is 5 years old - the equivalent of School Year 1.

Where appropriate we will consider tuition for younger children aged 4 who have completed the majority of School Year Reception.

In these circumstances we will make an assessment of the child on a child by child basis with regards to learning ability, behaviour and safety.

The Academy and the Professional Coaches assessment and decision on this will be final with no exceptions.

This policy applies to both group and individual lessons.

Ace Golf Privacy Policy

This policy statement sets out the data processing practices carried out using the Internet
and World Wide Web by ACE Golf Management Ltd.

Effective Date: April 2023
This privacy statement applies to owned and operated by ACE
Golf Management Ltd. This privacy statement describes how we collect and use the
personal information you provide on our web site: It also
describes the choices available to you regarding our use of your personal information and
how you can access and update this information. We may amend this privacy statement
from time to time, so visit this page regularly to keep abreast of the updates. For the
purpose of the Data Protection Act 1998, up to and including 24 May 2018, and the EU
General Data Protection Regulation 2016/679 thereafter (the Data Protection Legislation),
we are the data controller (i.e. the company who is responsible for, and controls the
processing of, your personal data).
The types of personal information that we collect include:
 Your first name, last name, email address, phone number and home address.
 Credit card details (type of card, credit card number, name on card, expiration date
and security code)
 Client special preferences
 Information you provide regarding your marketing preferences or while participating
in surveys, contests or promotional offers.
When you visit our website, even if you do not make a lesson booking, we may collect
certain information, such as your IP address, which browser you’re using, and information
about your computer’s operating system, application version, language settings and pages
that have been shown to you. If you are using a mobile device, we might also collect data
that identifies your mobile device, device-specific settings and characteristics and
latitude/longitude details. When you make a lesson booking, our system registers through
which means and from which websites you have made your lesson booking. If this data can
identify you as a natural person, this data is considered personal information which is
subject to this privacy statement.
You may always choose what personal information (if any) you wish to provide to us. If you
choose not to provide certain details, however, some of your transactions with us may be

We may receive information about you if you use any of the other websites we operate or
the other services we provide. In this case we will have informed you when we collected
that data that it may be shared internally and combined with data collected on this website.
We are also working closely with third parties (including, for example, business partners,
sub-contractors in technical, payment and delivery services, advertising networks, analytics
providers, search information providers, credit reference agencies) and may receive
information about you from them which we will add to the information which we already
hold about you in order to help us provide goods and services and improve and personalise
our service to you.
Why do we collect, use and share your personal information?
Lesson bookings: we use your personal information to complete and administer your online
lesson bookings.
Customer service: we use your personal information to provide customer service.
Customer reviews: we may use your contact information to invite you by email to write a
customer review.
Marketing activities: we also use your information for marketing activities, as permitted by
Other communications: there may be other times when we get in touch by email, by post,
by phone or by texting you, depending on the contact information you share with us. There
could be a number of reasons for this:
 We may need to respond to and handle requests you have made. 
 We may need to send you electronic reminders and booking confirmations.
 When you use our services, we may send you a questionnaire or invite you to
provide a review about your experience with our website.
 Legal purposes: In certain cases, we may need to use your information to handle and
resolve legal disputes, for regulatory investigations and compliance.
 Fraud detection and prevention: we may use your personal information for the
detection and prevention of fraud and other illegal or unwanted activities.
 Improving our services: finally, we use your personal information for analytical
purposes, to improve our services, to enhance the user experience, and to improve
the functionality and quality of our online services.

Disclosure of your information
We may share your personal information with any member of our group, which means our
subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of
the Companies Act 2006.

We may share your information with selected third parties including:
 business partners, suppliers and sub-contractors for the performance of any contract
we enter into with them or you;
 analytics and search engine providers that assist us in the improvement and
optimisation of our website; and
 credit reference agencies for the purpose of assessing your credit score where this is
a condition of us entering into a contract with you.
We may disclose your personal information to third parties:
 in the event that we sell or buy any business or assets, in which case we may disclose
your personal data to the prospective seller or buyer of such business or assets;
 if all, or substantially all, of our assets are acquired by a third party, in which case
personal data held by us about our customers will be one of the transferred assets;
 if we are under a duty to disclose or share your personal data in order to comply
with any legal obligation, or in order to enforce or apply our terms of use and other
agreements; or to protect the rights, property, or safety of our customers, or others.
This includes exchanging information with other companies and organisations for
the purposes of fraud protection and credit risk reduction.
To process your information as described above, we rely on the following legal basis:
 Performance of a Contract: The use of your information may be necessary to
perform the contract that you have with us. For example, if you use our services to
make an online lesson booking, we'll use your information to carry out our obligation
to complete and administer that lesson booking under the contract that we have
with you.
 Legitimate Interests: We may use your information for our legitimate interests, such
as providing you with the best appropriate content for the website, emails and
newsletters, to improve and promote our products and services and the content on
our website, and for administrative, fraud detection and legal purposes.
 Consent: We may rely on your consent to use your personal information for certain
direct marketing purposes. You can withdraw your consent anytime by contacting us
at any of the addresses at the end of this Privacy Statement.
 We will usually inform you (before collecting your data) if we intend to use your data
for such purposes or if we intend to disclose your information to any third party for
such purposes. You can exercise your right to prevent such processing by checking
certain boxes on the forms we use to collect your data.

Retention of Personal Information
We will retain your personal information for as long as we deem it necessary to provide
services to you, comply with applicable laws (including those regarding document
retention), resolve disputes with any parties and otherwise as necessary to allow us to

conduct our business. All personal information we retain will be subject to this privacy
A cookie is a small text file which is placed onto your computer (or other electronic device)
when you access our website.
We use cookies to better the users experience while visiting our website. Where applicable,
our website uses a cookie control system allowing the user on their first visit to our website
to allow or disallow the use of cookies on their computer and/or device. This complies with
recent legislation requirements for websites to obtain explicit consent from users before
leaving behind or reading files such as cookies on a user’s computer and/or device.
Cookies are small files saved to your computer’s hard drive that track, save and store
information about your interactions and usage of our website. This allows our website,
through its server to provide the users with a tailored experience.
Our website uses tracking software to monitor its visitors to better understand how they
use it. This software is provided by Google Analytics and which uses cookies to
track visitor usage. The software will save a cookie to your computer’s hard drive in order to
track and monitor your engagement and usage of the website, but will not store, save or
collect personal information.

You can read Google’s privacy policy here for further information 

You can read’s privacy policy here for further information

There is a notice on the home page of our website which describes how we use cookies and
which also provides a link to our Privacy Policy. If you use this website after this notification
has been displayed to you we will assume that you consent to our use of cookies for the
purposes described in this Privacy Policy.
Third-party cookies
We work with third-party suppliers who may also set cookies on our website, for example

Twitter, Facebook and LinkedIn. These third-party suppliers are responsible for the cookies
they set on our Site. If you want further information please go to the website for the
relevant third party.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination
outside the European Economic Area ("EEA"). It may also be processed by staff operating
outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in,
among other things, the fulfilment of your order, the processing of your payment details
and the provision of support services. By submitting your personal data, you agree to this
transfer, storing or processing. We will take all steps reasonably necessary to ensure that
your data is treated securely and in accordance with this privacy policy.
How to turn off cookies
If you do not want to accept cookies, you can change your browser settings so that cookies
are not accepted. If you do this, please be aware that you may lose some of the functionality
of this website. For further information about cookies and how to disable them please go to: or 
What security procedures are put in place to safeguard your personal data?
In accordance with applicable data protection laws, we observe reasonable procedures to
prevent unauthorised access to, and the misuse of, personal data. We use appropriate
business systems and procedures to protect and safeguard the personal data you give us.
We also use security procedures and technical and physical restrictions for accessing and
using the personal data on our servers. Only authorised personnel are permitted to access
personal data in the course of their work.
How can you control your personal information?
You always have the right to review the personal information we keep about you. You can
request an overview of your personal data by emailing us to the email address stated below.
Please write 'Request personal information' in the subject line of your email to speed things
along a bit.
You can also contact us if you believe that the personal information we have for you is
incorrect, if you believe that we are no longer entitled to use your personal data, or if you
have any other questions about how your personal information is used or about this Privacy
Statement. Please email or write to us using the contact details below. We will handle your
request in accordance with the applicable data protection law.

Right to be forgotten
In certain circumstances you can request us to delete all information we hold which
identifies you, but please note we may be compelled to maintain your information due to
specific legislative or regulatory requirements, for example we keep copy invoices in case of
an HMRC investigation.
You can request us to transfer information we hold which identifies you to another person.
You have the right to complain to us about the way we use your information, please contact
us if you would like to talk to us. If we cannot resolve your complaint, you have the right to
complaint to the Information Commissioner’s Office. Their contact information can be found
Third Party Links
Our Site may, from time to time, contain links to and from the websites of our partner
networks, advertisers and affiliates. If you follow a link to any of these websites, please note
that these websites have their own privacy policies and that we do not accept any
responsibility or liability for these policies. Please check these policies before you submit
any personal data to these websites.
Who is responsible for the processing of your personal data?
ACE Golf Management Ltd, Registered Address- 8 Mercia Business Village, Coventry, United
Kingdom. If you have any suggestions or comments about this privacy statement, please
send an email to

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